Debate has long persisted on the effectiveness of rotational grazing systems for conservation and agricultural goals. In a survey of California and Wyoming ranchers, we found that while two-thirds use rotational grazing and report benefits, intensive rotational strategies are less widely adopted. The focus of much grazing research on intensive rotational strategies contrasts with the extensive rotational practices commonly used on ranches. This study underscores the need for enhanced communication and participatory research between scientists and ranchers to align research with on-ranch management practices.